Finally, Reuters has told that CNN will enter YouTube territory with its citizen journalism site iReport.com.
Video clips are among the main drivers in the Internet´s multimedia world just now, and the trend seems to continue. The main actor is Google with its YouTube. According to MediaPost and new comScore data, just recently, Google sites saw substantial growth and extended their video market share gains. All together, U.S. Web users watched more than 10 billion videos online in December. As predicted, the Writers Guild of America three-month-long strike appears to be contributing to a surge in online video viewing activity. The loosing side - broadcast and cable-tv.
This kind of "strike-effect on media consumption" has happened several times before in the history of the media. For example, during 1960´s, when newspaper journalist went on strike in the U.S. and elsewhere for several months, network TV-news ratings were boosted. Actually, for the very first time TV-news became more important source for the people than newspapers. Something similar can happen now with video sharing sites.
That´s why CNN launched its counter-strike, and most likely, later, all other major media news producers as well has to follow its model.
However, another solution for the MSM to survive with the disruptive Internet-effects, is to ship quality content to existing popular video sharing sites. British news behemoth BBC News and its commercial rival ITN News has done this already some time ago with YouTube.
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